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Bozell Worldwide Awarded Lycos NEW YORK--(BUSINESS WIRE)--December 19, 1996--Lycos, Inc. (NASDAQ: LCOS), one of the Internet's premier global information guides, has selected Bozell Worldwide as its new advertising agency. Bozell's New York office will handle strategic development, creative and media with estimated billings of $10 million. The account was awarded to Bozell without formal review this week. Prior agency of record Mullen Advertising of Wenham, MA will continue to handle the Lycos public relations account. Bozell president of New York Operations Gene Bartley said, "Lycos is an exciting partner for us because they are a solid, long-term player in the Internet arena with a cutting edge product and visionary management. We look forward to helping them take full advantage of the wide array of consumer and business growth opportunities on the Internet." Bozell is charged with helping further Lycos premier brand name and position as market leader in the exploding Internet marketplace. Strong consumer branding is necessary to make Lycos the destination of choice for helping people find the information they want, while also attracting advertisers to Lycos as the best place to reach their targets in the interactive environment. Lycos is off to a resounding start already: Lycos has experienced dramatic revenue growth and now counts more than 200 advertising clients representing 360 different brands. Lycos, Inc., based in Marlboro, Mass., is an Internet information guide and was founded specifically to find, index and filter information on the Internet and World Wide Web. Besides its world-renowned search and spidering technology for topic- or word-specific searching, Lycos now offers users the ability to search specifically for pictures and sounds available on the Web. In addition, the Lycos services include Top 5%, critical assessments of Web sites; the Sites by Subject directory of sites, organized in 16 popular categories and hundreds of sub-categories for easy browsing through topics of information available on the Internet; Lycos Road Maps; Lycos PeopleFind; Lycos City Guide; and more. All rights reserved. Lycos is a trademark of Carnegie Mellon University. All other product or service marks mentioned herein are those of respective owners. Sarah F.

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