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Buyer Beware Before Buying Your First Electronic Cigarette There are many electronic cigarette companies popping up online that want to capitalize on a growing industry by ripping people off. Chances are, if the company is offering an electronic cigarette for free, they are using a business-model that is designed to take your money month after month. Buyer's should avoid joining one of these electronic cigarette 'clubs'. If you don't know anything about electronic cigarettes, chances are that your first inquiry into a search engine will land you on a page to one of these electronic cigarette clubs. That's because of the money-making opportunities that selling electronic cigarettes provide. These electronic cigarette clubs want to capitalize the market using affiliate marketing and convince customers that they need to buy replacement supplies from one, and only one, company. Electronic cigarette clubs want you to use their cheaply made electronic cigarette model and buy a continuing supply of electronic cigarette cartridges containing the liquid that produces the vapor. Any electronic cigarette-user who buys from a reputable merchant knows that replacing cartridges constantly as a means to replenish their supply of e-liquid is a waste of money. You only need one cartridge, possibly a few fresh e-cartridges for backup, with your electronic cigarette. When the cartridge runs out of e-liquid, or becomes dry, you simply add more liquid to your cartridge using a supply of the e-liquid flavor of your choice from your favorite reputable electronic cigarette e-liquid merchant. They come in bottles up to 30 ml for less than $20. Electronic Cigarette users just drip the liquid onto the cartridge filter and they are good to go. This is the preferred method of replenishing an electronic cigarette liquid supply by thousands of electronic cigarette users around the world. If a company requires you to buy an abundant supply of cartridges each month so that you can keep using your electronic cigarette, leave the website immediately. Electronic cigarette clubs sell a poor-quality electronic cigarette branded with their company logo. These low-end electronic cigarettes are made with the cheapest parts on the market. This is why many of them can simply give the product away. These companies market their products as state-of-art, high-quality and give a potential buyer several sales pitches to convince them that they will be 100% satisfied with the product. Many buyer's who fall for these sales tactics end up with a product in their hands that mocks the electronic cigarette industry. Many smokers will try these low-end electronic cigarette models for their very first electronic cigarette experience and be left thinking, "well that was a cute little toy, but I'd rather smoke my real cigarettes". They then have to jump through some hoops to opt-out of the cartridge subscription club that they just signed up for. Do you know what an affiliate program is? An affiliate program is designed to give independent salesmen the opportunity to advertise a company's product in return for a commission. When selling a physical product, an affiliate can expect between 5% and 10% commissions. When it comes to these electronic cigarette clubs, they have affiliate programs that pay their affiliates up to 40% commission. That's too good of an opportunity to pass up for many affiliate professionals, so the industry has become saturated with online ads, tv ads, radio ads, billboards and countless other advertising mediums designed to land new customers to be forwarded through an affiliate channel to buy an electronic cigarette from these clubs. Does a company that offers a 40% sales commission to new customer leads sound like a company that sells high-quality products at competitive prices? These electronic cigarette companies just want to capitalize on an opportunity to make a lot of money on a growing industry with a business-model that has worked in the past with other hot new industries. These companies don't last forever. Fewer people will have to ask, "What is an electronic cigarette?" As the electronic cigarette industry grows, these companies will no longer be able to compete with reputable electronic cigarette merchants that cater to the needs of their customers. When that happens, these electronic cigarette club founders will pack their bags and move onto ripping people off in the next hot-new-product industry. There are many reputable electronic cigarette merchants online today. You can know when you found one because they have an online store with products, oftentimes selling a variety of different brands of electronic cigarettes, not just one model. All their products have a price and there is nothing to sign up for or membership to subscribe to. If you make a purchase from a reputable electronic cigarette merchant, you are not required to purchase anything from them in the future. You control your credit card spending when you buy from a reputable electronic cigarette merchant. If you want a positive experience when trying electronic cigarettes for the first time, do your homework, find out what electronic cigarette models people enjoy, and buy from a reputable dealer. Stay away from club programs.