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A Chronology Of Events In The Civilized World On Tobacco 1492 Columbus Discovers Tobacco. In his journal, Columbus mentions tobacco for the first time. Rodrigo de Jerez and Luis de Torres first observe the native smoking ritual and try it themselves. Jerez becomes the first smoker of western decent. 1556 Tobacco use spreads to the old world through Spain and Portugal. The plant that grew from these seeds is christened Nicotina tabacura by Linnaeus, thereby immortalizing Jean Nicot's name. Later the addictive alkaloid is called nicotine. 1881 James E. Bonsack invents the automated cigarette making machine. It can produce 200 cigarettes per minute, a production rate which would have previously taken 50 workers, thereby markedly reducing the cost of production. Within one year the largest cigarette manufacturer sells more than a billion cigarettes annually. 1832 The cigarette is invented by an Egyptian artilleryman during the siege of Acre. The Egyptian's cannon crew had improved their rate of fire by rolling the gunpowder in paper tubes. For this, he and his crew were rewarded with a pound of tobacco. Their only pipe was broken, so they took to rolling the pipe tobacco in the paper tubes. 1864 First American cigarette factory opens and produces almost 20 million cigarettes annually. 1875 Allen Ginter cigarette brands, Richmond Straight Cut No. 1 and Pet, begin using picture cards to stiffen the pack and protect the cigarettes. The cards, with photos of actresses, baseball players, Indian Chiefs, and boxers are enormously successful and represent the first modern promotion scheme for a manufactured product. 1901 3.5 billion cigarettes and 6 billion cigars are sold. Four in five American men smoke at least one cigar a day. 1902 Tiny Philip Morris sets up a corporation in New York to sell its British brands, including Philip Morris, Blues, Cambridge, Derby, and a cigarette named after Marlborough Street, where its London factory is located. Marlboro is one of the earliest woman's cigarettes, featuring a red tip to hide lipstick marks. It does not catch on with the public. 1910 Most popular brands: Pall Mall, Sweet Caporals, Piedmont, Helmar and Fatima. 1913 RJ Reynolds introduces Camel, considered by historians as the first 'modern' cigarette. 1917 During World War I cigarettes become the smoke of choice as pipes and cigars prove unmanageable at the front. Between 1910 and 1919 cigarette production increases by 633% from under 10 billion/year to nearly 70 billion/year and cigarette smoking begins to become fixed among American men. The American Red Cross and the Young Men's Christian Association, previously opposed to the propagation of cigarettes, actively supply them to the troops overseas. 1921 RJ Reynolds spends $8 million in advertising, mostly on Camel. Inaugurates the highly successful "I'd Walk a Mile for a Camel" slogan. 1924 Philip Morris re introduces Marlboro with the slogan "Mild as May," targeting "decent, respectable" women. "Has smoking any more to do with a woman's morals than has the color of her hair?" the advertisement reads. "Marlboros now ride in so many limousines, attend so many bridge parties, and repose in so many handbags." 1927 A sensation is created when George Washington Hill blatantly aims Lucky Strike advertising campaign at women, urging them to "reach for a Lucky instead of a sweet." Smoking initiation rates among adolescent females triple between 1925 1935, and Lucky Strike captures 38% of the American market. 1936 Brown and Williamson introduce Viceroy, the first national brand to feature a filter of cellulose acetate. Advertising increases the use of physicians to counter the claims that cigarettes are a major health problem. 1940 Adult Americans smoke 2,558 cigarettes per capita a year, nearly twice the consumption of 1930 1945 Smoking is now socially acceptable for women. Another generation of Americans is now habituated to tobacco as a result of free cigarettes distributed by the Red Cross and other organizations to our fighting men and women. 1952 Kent introduces the 'Micronite' filter, which Lorillard claims "offers the greatest health protection in cigarette history." It turns out to be made of asbestos. Kent discontinues use of the Micronite filter four years later. 1954 RJ Reynolds: introduces: Winston: filter cigarettes, but promotes the taste benefit, not health. Winston dominates the US market for the next 15 years. 1954 Marlboro advertising taken over by the Chicago ad agency Leo Burnett. "Delivers the Goods on Flavor" ran the new slogan in newspaper ads. Design of the campaign, which features 'Marlboro Men,' is credited to John Landry of Philip Morris. Prior to initiating this campaign, Marlboro had 1963 Marlboro dispenses with tattooed sailors and athletes as the Marlboro Man and settles on the exclusive use of cowboys. For several years, Philip Morris research had shown that sales increased whenever they cowboys appeared in their campaigns. 1964 Marlboro Country ad campaign is launched. "Come to where the flavor is. Come to Marlboro Country." Marlboro sales begin growing at 10% a year. 1968 Philip Morris introduces Virginia Slims with the slogan, "You've come a long way, baby." Five yeas later, Billy Jean King, wearing Virginia Slims colors, defeats Bobby Riggs in the televised 'Battle of the Sexes.' Virginia Slims continues to promote tennis matches to this day.

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