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Health Groups Slam Tobacco Marketing to Women WEDNESDAY, Feb. Reynolds -- depict cigarette smoking as feminine and fashionable rather than the harmful and deadly addiction it really is, according to Deadly in Pink: Big Tobacco Steps Up Its Targeting of Women and Girls. The report was issued by the Campaign for Tobacco-Free Kids, American Cancer Society Cancer Action Network, American Heart Association, American Lung Association and Robert Wood Johnson Foundation. Late last year, for example, Philip Morris USA announced it would sell its Virginia Slims brand in "purse packs" -- small, rectangular cigarette packs that are half the size of regular cigarette packs. Reynolds introduced a new version of its Camel cigarettes, called Camel No. 9. The name evokes famous Chanel perfumes, and the cigarettes are packaged in shiny black boxes with hot pink and teal borders. Reynolds show contempt for the health of women and girls," Matthew L. Myers, president of the Campaign for Tobacco-Free Kids, said in a news release. "The tobacco industry's aggressive marketing demands an equally aggressive response from our nation's elected leaders. women, and deaths are not decreasing among women as they are among men, according to cancer statistics released in December. In addition to lung cancer, smoking increases women's and girls' risk of numerous serious health problems, including heart attack, stroke, emphysema and many other types of cancer. "Big tobacco's blatant targeting of women is just an extension of a decades-long campaign of fraud and deception designed to addict children and adults to its deadly products," John R. Seffrin, chief executive of the American Cancer Society and its affiliate, the American Cancer Society Cancer Action Network, said in the news release. Henry A. Waxman, a California Democrat, and Sen. Edward M. "Hip and trendy packages cannot disguise the health hazards of smoking and the risk for heart disease and stroke.